P
Open for collaborations

Authentic content.
Meaningful influence.

A Bihar-born storyteller crafting premium campaigns — folk soul, modern edit. Strategic influencer collaborations rooted in craft, colour and character.

Pragati Gupta in a black wool coat outside a café

Followers

12.7K+

Views

2M+

Reach

599K+

Interactions

74K+

FashionBeautyFoodTravelHotelsRestaurantsJewelleryLifestyleSkincareD2CEducationHealthcareReal EstateFashionBeautyFoodTravelHotelsRestaurantsJewelleryLifestyleSkincareD2CEducationHealthcareReal Estate

By the numbers

Performance that speaks
for itself.

A snapshot from the last 90 days across Instagram — stories, reels and posts. Audience is predominantly India (95.3%) with 74.6% non-follower reach.

Followers

0+

Posts

0+

Total views

0+

Reach

0+

Interactions

0+

Profile visits

0+

Stories reach

723K+

Reels reach

612K+

Posts reach

563K+

The gallery

Frames & moods.

More on Instagram
Editorial
Editorial
Fashion
Fashion
Lifestyle
Lifestyle
Portrait
Portrait

A moment from Tajbari

The launch of a jewellery label.

Pragati is also the founder of Tajbari — an artificial-jewellery e-commerce label for modern Indian women. A glimpse from the day the doors opened.

Visit Tajbari
Tajbari launch — Family
FamilyTajbari
Tajbari launch — Kalash
KalashTajbari
Tajbari launch — Havan
HavanTajbari

About

Creator. Strategist. Partner.

Pragati Gupta

Pragati Gupta is a digital creator specialising in Fashion, Beauty, Food, Lifestyle and Travel content. She is also the founder of Tajbari — her artificial-jewellery e-commerce label crafted for modern Indian women. She produces premium short-form work that helps brands connect authentically through storytelling and high-quality production.

Alongside personal collaborations, she also manages influencer marketing campaigns — identifying, shortlisting and coordinating carefully selected creators across niches.

Services

Built for brands who value
craft & clarity.

View all services →

Latest reels

Straight from Instagram.

@pragatiofficial

Campaign cost estimator

Shape your campaign.

Answer a few questions and see a recommended package. No signup, no calls — just clarity.

Campaign type

Industry

Budget · ₹50,000

₹5K₹5L

Deliverables

Timeline

Recommended package

Signature

A balanced package: brand reel, story arc, and add-on carousel or photography.

Campaign
Product Launch
Industry
Fashion
Budget
₹50,000
Timeline
2–4 weeks
Deliverables
Reel, Story Package
Continue with this brief →

Estimates only. Final quote shared after brief review.

Industries

Trusted across categories.

Fashion
Beauty
Food
Travel
Hotels
Restaurants
Jewellery
Lifestyle
Skincare
D2C
Education
Healthcare
Real Estate

Campaign process

From brief to performance report.

  1. Step 01

    Discovery

  2. Step 02

    Brief

  3. Step 03

    Strategy

  4. Step 04

    Creator Selection

  5. Step 05

    Content Production

  6. Step 06

    Approval

  7. Step 07

    Publishing

  8. Step 08

    Performance Report

Why brands work with Pragati

A partner, not just a creator.

Authentic Storytelling

Content that feels native to the platform and true to your brand.

Reliable Communication

Clear timelines, prompt replies, no chasing.

Creative Direction

End-to-end concept, script, styling and edit.

Premium Content Quality

Cinematic production, editorial finish.

Timely Delivery

Sharp turnarounds without cutting quality.

Long-Term Partnerships

Retainers built around your brand calendar.

Need multiple creators?

Submit your campaign brief.

Beyond content herself, Pragati manages influencer marketing campaigns end-to-end — from creator discovery to performance reporting.

Start your brief